You LOVE creating content that connects with your audience. Duh.

I can help.

When you have a great idea & are confident it’ll convert—it’s awesome.
When you don’t? Not so much.

PROBLEM IS: CONTENT PLANNING ISN’T ALWAYS A PAINLESS PROCESS

SAVE 20% WHEN YOU SUBSCRIBE YEARLY

“Since joining The Reels Lab I have gained over 30K followers, have had multiple viral reels (one just hit 2 million views!) spend less time on Instagram and, even better, my sales have increased!

I am absolutely blown away. I have you and all of your wonderful tips to thank for this. 

I follow you religiously and you, my friend, are the real deal."

- MISSY | The Little Green Bean

Hear me loud and clear: simply showing up on social media isn’t a golden ticket strategy for guaranteed business success. 

But when you can laser focus on your audience to create content they actually want to see? 

It shines a spotlight on everything else you’re doing—creating offers, serving clients, developing products, you name it!

Quit trying to come up with a new plan from scratch every week—
finding trending audio, scrolling for “inspo,” and scrambling to prep,
film, caption, and post before you run out of time. 

IF THIS FEELS A LITTLE TOO FAMILIAR:

You’re in the right place—that’s exactly why I created The Reels Lab!

It’s time to get out of 200-view jail—

and actually get your content in front of the audience who wants to see it.

You don’t have to join The Reels Lab as a seasoned, or expert content creator—in fact, if you fit that description, this probably isn’t the program for you. You’ve just got to be willing to apply what you learn to get results. 

Churning out content that doesn’t get you any traction won't do you any good - what you need is a resipe for results.

That’s where I come in. 

SHANNON (Done for you)

+ ME (Your part)

= RESULTS

My goal? Take as much of the guesswork and heavy lifting
out of the process as I can! 

Content by me, prepped by you and watch your Reels grow!

1 Million Views

1 Million Views

1 Million Views

Because you've got actual work to do

how do i know?

Because there are dozens of industries represented inside The Reels Lab:

Creative Arts & Media

Health & Wellness

Lifestyle &
Personal Services

Professional Services

Authors
Balloon Installation
Artists
Bloggers
Branding
Copywriting
Fine Art
Food & Wine Content Creators
Photographers
Pinterest Management
Podcast Manager
Products & Makers
Social Media Management
Website Design

Coaches
Dentist
Holistic Health
Functional Functional
Chiropractic Health
Health, Nutrition, & Fitness
MedSpa
Sleep Coach
Therapist

Construction
Event Professionals & Planners
Finance
Lawyer
Marketing
Motivational Speaker
Plumbing
Real Estate
Virtual Assistant
Digital Products & Network
Wedding Professionals

Boutiques
Education & Parenting
Fashion & Jewelry
Hair & Make-Up
Home Organization
Interior Design
Lifestyle & Motherhood
Pet services
Stylist
Travel

→ Five detailed Reels prompts including four audio + b-roll ideas and one scripted video, including:

→ Weekly Email Guidance from Shannon to help you apply the ideas from The Reels Lab, and easily develop your own content ideas, too!

→ Bi-Weekly Calls with Shannon to ask your questions, get feedback, and learn from your peers, too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!

→ Community Feedback. Share your Reels with our community, get feedback, share advice and ask questions.

Fully-drafted, customizable captions to ensure writing your “hook” doesn’t hold you back from getting the results you desire.
Tips for how to film & execute the Reels ideas on a weekly basis.
Industry-specific, brainstormed content ideas to ignite your creativity.

The Reels Lab is the only monthly membership that delivers
actionable, easy-to-follow content creation prompts straight to your inbox ready to be applied in any niche in a very short amount of time—and provides direct support for troubleshooting & bi-weekly LIVE feedback calls where I review your Reels before you publish them!

Each week, inside The Reels Lab, you’ll get exclusive access to:

Welcome to The Reels Lab

with Shannon McKinstrie

Quick note from Liz…

I’ll level with you—I created this program because I was sick of seeing other programs
run business owners into the ground with trainings and prompts
that simply don’t move the needle. 

(At least not in normal industries where dancing, pranks, and man-on-the-street impromptu interviews with strangers aren’t the norm. Blech. 🤮) 

How does it work?

Here’s how things shake out inside The Reels Lab:

Step 1
Friday Prompt Delivery

Step 2
Prep, Filming & Posting

Step 3
Join the Live Calls!

Step 4
Enjoy your results.

Check your inbox for your Friday delivery from The Reels Lab. Go over everything Shannon included to determine how you’ll implement this week’s prompts in your business.

Set aside an average of 30 mins to 1 hour per week to prep, film, edit, and post your reels for the week without breaking a sweat—then get back to what you do best & tackle the rest of your to-do list.

Bi-Weekly Calls where I review your Reels before you post them PLUS a monthly Live Q&A call.

now watch as the engagement rolls in and connect with your audience. If something seems off, reach out to Shannon for help getting it right next time.

BONUS—there’s more…

Make sure The Reels Lab works for you.

When you enroll, you’ll get Shannon’s better-than-a-crash-course: The Real Deal on Reels

Inside she’ll break down the stuff you must know to get traction with your content.
(Cough, the stuff no one else explains when they teach Reels, cough.). Stuff like:

✓ Getting clear on your ideal client & audience. (Hint: you gotta dial it in.)

✓ Creating unique positioning & messaging for your brand and audience.?

✓ How to develop your ideas to make your audience care about what you post.

✓ Ways to fine-tune her prompts for your niche so you know they’ll work.

And another bonus (because Shannon loves teaching you how to CRUSH at marketing your business):

🔥 The Reels Editing Vault 🔥

JOIN NOW

People tell me all the time how much they hate social media,
avoid it at all costs, or participate begrudgingly because it’s a “necessary evil.”

But, I’d be willing to wager Vegas-odds money those people aren’t getting results from their social media content. (Talk about leaving money on the table.)

Unless you’ve got a crystal clear plan to find, attract, and connect with your ideal clients to keep a steady stream of organic leads coming into your business …

Your business is begging you to join The Reels Lab.

(Yikes.)

Right now, your social media strategy is costing you time, money, or both.

For just $297 a month, you can get the exact level of expertise & attention you’d get from hiring a top social media manager at a fraction of the cost—and gain the confidence you need to keep your content creation in-house.

THE REELS LAB IS WAITING FOR YOU …

✓ Five detailed Reels prompts including four audio + b-roll ideas and one scripted video, including:

✓ Weekly Email Guidance from Shannon to help you apply the ideas from The Reels Lab, and easily develop your own content ideas, too!

✓ 2 Monthly Reel Feedback Calls with Shannon to ask your questions, get feedback, and learn from your peers, too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!

✓ Community Feedback. Share your Reels with our community, get feedback, share advice and ask questions.

PLUS, Shannon’s better-than-a-crash-course: The Real Deal on Reels, where she breaks down the stuff you must know to get traction with your content. (Cough, the stuff no one else explains when they teach Reels, cough.). 

all of this for just $297/month.

Start creating better Reels with The Reels Lab →

save 20% when you
subscribe yearly

Shannon McKinstrie | Founder & CEO

As the poster child for oat-milk lattes, pinot grigio, and long strolls down the aisles of Target, you could describe me as a little bit basic—but there’s nothing basic about the way I simplify social media strategies specifically for high-achieving business owners looking for a return on their social media investment.

My unique approach rejects the idea that you simply need someone to take over the tasks. Instead, I equip you with training, strategy, data points, and encouragement to master one of the most critical ways to sustain and grow your brand.

When I’m not nerding out over marketing strategies, you can find me at home in North Carolina being a mom and carpool driver who unashamedly sings along to 90’s hip hop—or on a date night with a salt-rimmed margarita in hand, connecting with my husband over chips & queso,

How I know you’ll be a success inside The Reels Lab …

→ You love your business—and you’re willing to put in the work. You’re not afraid of trying new things, you just don’t like to waste your time trying to figure out what to do on your own.

→ You’re willing to put yourself on camera or try something that might push you a bit out of your comfort zone, but you also know that winning over your ideal customer isn’t about whether or not you know the latest TikTok dances. (It’s not.)

→ You’re not looking for a magic pill, a silver bullet, or a lottery ticket—you’re not looking to anyone else to solve all your problems, either. You know you’ve got a solid business model and a good behind-the-scenes experience to go with it. You just need help getting eyes on your business, and you can do the rest.

→ You know who your ideal customer is, and you know what they care about—perhaps even more importantly, you know exactly how you can help them solve their problems and/or fulfill their desires. You’re also confident in what makes you different from your competitors.

→ You’ve been heard a time or two saying “just tell me what to do and I’ll do it” … you don’t need someone to hold you accountable or nag you to get things done. You just want the recipe that gets results … and that’s exactly what you’ll find inside The Reels Lab. →

F R E Q U E N T L Y A S K E D
Q U E S T I O N S

These questions have gone viral.

Who is The Reels Lab for?

The Reels Lab is for business owners who have a clear understanding of who their ideal customers are, but they're short on time (and brain space) to develop engaging content. We do the heavy lifting of studying trends, crafting audio, and creating on-screen text tailored to your specific industry.

Will The Reels Lab work for my industry?

We have hundreds of successful members representing dozens of industries, including:

Authors
Balloon Artists
Bloggers
Boutiques
Fashion & Jewelry
Branding | Copywriting | Website Design
Coaches
Construction
Dentist
Digital Products & Network Marketing
Education & Parenting
Event Professionals & Planners
Finance

Plumbing
Podcast Manager
Photographer
Products & Makers
Real Estate
Sleep Coach
Social Media Management | Pinterest
Stylist
Therapist
Travel
Virtual Assistant
Wedding Professionals

Fine Art
Food (Meal Planning & Food Bloggers)
Food & Wine Content Creators
Hair & Make-Up
Holistic | Functional | Chiropractic Health
Health | Nutrition | Fitness
Home Organization
Interior Design
Lawyer
Lifestyle & Motherhood
MedSpa
Motivational Speaker
Pets

What time is the Live Call every month?

The live call takes place via Zoom on the 2nd Wednesday of every month at 11 a.m. EST, and an email is sent out the day before to gather questions from anyone who can't attend live. The live call recordings are also added to The Reels Lab portal so you can watch on demand!

Are the weekly Reels plans generic templates or specific to my niche?

Reels can't be generic so our prompts aren’t either. Everyone receives the same audio selections but the on-screen text prompts are super specific to YOUR industry.

Each week Shannon studies what's working in each industry and on Instagram in general to map out your specific Reels plan. This is also why we have each student fill out a form to enroll so we can be sure there's a category for you. So whether you're a real estate agent, business coach, boutique owner, coffee shop, or dietitian … we've got you!

What is the success rate for students inside?

While I can't promise virality, it does happen a LOT inside The Reels Lab. Some students have gone viral for the first time ever within the first week of joining. Some have even QUADRUPLED their following & sales in a single month. Others report steady growth, more email sign-ups, increased sales, and more.

If you're tired of wasting time and energy with no payoff, The Reels Lab is your solution. Discover REAL results from your investment & get ready to take your social media game to the next level.

More questions? Reach out to my team at liz@lizontheweb.com

Join The Reels Lab for just $297/month → 

Save 20% when you join for a year!

Creating your Instagram content should be a task you enjoy – and an opportunity to flex your creative muscles...

...without the risk of major embarrassment caused by TikTok dancing.

Sidestep the stress sweats and get back to doing what you do best.

Meanwhile, I'll do my thing & provide you with a plan that's easy – and dare I say fun – to execute. 

Crush your content creation when you join The Reels Lab:

Each week, you get exclusive access to:

→ Five detailed Reels prompts including four audio + b-roll ideas and one scripted video, including:

→ Weekly Email Guidance from Shannon to help you apply the ideas from The Reels Lab, and easily develop your own content ideas, too!

→ Monthly Office Hours Calls with Shannon to ask your questions, get feedback, and learn from your peers, too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!

PLUS, Shannon’s better-than-a-crash-course: The Real Deal on Reels, where she breaks down the stuff you must know to get traction with your content. (Cough, the stuff no one else explains when they teach Reels, cough.). 

Join NOW for just $297/month